Altcoin Alerts x BreederDAO AMA Recap

Altcoin Alerts
9 min readApr 19, 2022

Altcoin Alerts Community had an Ask Me Anything session with Renz Chong (CEO) and Jeth Ang (COO) from BreederDAO on 19th Apr 2022

Segment 1: BreederDAO Introduction & Q/A with Altcoin Alerts Team

Altcoin Alerts: Hey there Renz Chong
Hello Jeth Ang

Renz Chong: Hey guys!!!

Altcoin Alerts: Glad to have you here

Renz Chong: Great to be here with Altcoin Alerts Community 😊

Altcoin Alerts: How are you doing Renz?

Renz Chong: Good thanks for asking 😊

Jeth Ang: Hi everyone!

Altcoin Alerts: Welcome Jeth
What’s good?

Jeth Ang: Excited to be here!!

Altcoin Alerts: Shall we move forward?

Jeth Ang: LFG!

Altcoin Alerts: Cool
Let us start with introduction.
Can you please introduce yourself & your journey in the cryptocurrency field? Also, please introduce BreederDAO.

Renz Chong: I started off as a consultant for established companies across multiple industries and different countries. Did a lot of strategy, business development and data analytics work during my time as a consultant. After which, I moved to startups, because I wanted more action and execution. Found out about major developments in crypto during one of my stints and after learning about blockchain technology implementation in gaming, I decided to commit full-time into the space.

Jeth Ang: My background is in business and finance. I founded a few local companies in varied industries, mostly in real estate, construction and e-commerce. I built these companies, sometimes solo and sometimes with co-founders, from the ground up, most of which are still in operation now. My exposure to blockchain started in 2013 when I bought my first bitcoin from Mt. Gox. When I first heard about Axie Infinity, I dove right in being an avid gamer myself. My first blockchain project was a P2E guild — that guild is still operational today with 550 scholars. I saw the massive potential of P2E firsthand, and how it could change the lives of people for the better. This made me decide to pour all of my efforts into BreederDAO.
BreederDAO is the go-to asset production factory for quality gaming assets of the Metaverse. It’s basically an FMCG company like P&G or Unilever but instead of retail consumer goods, we produce digital goods. We generate curated assets that deliver best value at scale for some of the largest guilds in the Metaverse so they can supercharge their growth.
Core business is really producing assets at scale. But it’s not just about the quantity but also the quality. You see when you look at the entire production line, there’s actually a lot more than just the actual generation of the assets. There’s also buying the resources, identifying the right assets to generate, optimizing for the ideal traits, then selling the assets.

Altcoin Alerts: Thanks for a nice intro

Let’s know more about BreederDAO
Asset Creation is one of the main features of BreederDAO, Can you please briefly tell us more about the features BreederDAO has to offer?

Jeth Ang: The way we do asset creation is unlike the market has seen. So using technology, machine learning, and automation to make data-driven decisions isn’t really something new. What is new though is the amount of data that these new blockchains have that the academe and data scientists have yet to explore. We use the latest innovations, mainstream as they may be, across machine learning and data science, to make semi-automated and eventually fully-automated high-level strategic decisions based on a multitude of factors initially pooled together by our game/business development team. All these technologies will be made available to the public in due time!
Apart from the mass production tools, we also have an analytics and content aggregator platform called playcore.io that is now live and ready for people to use. Feel free to check it out and let us know your feedback!

Tech-aside, we also do a lot of things for our partner games and guilds:
For games, pre-launch, we do a lot of consulting work and brainstorming sessions with regards to sustainability of the burning mechanism and economy. Post-launch, we constantly work with the team to monitor the progress and identify points of improvements. We also help them with their marketplace volume by injecting liquidity to the market and lowering overall barrier to entry by adding in adequate asset supply.
For guilds, on top of providing their asset requirements, we also share insights — what’s next and upcoming, do some consulting or recommendations — as to what builds work and which traits are superior and even share some deal flows — allowing even the smallest guilds to participate early in drops.

Altcoin Alerts: That’s amazing!
Can you please share some of the Partners and Games for which BreederDAO has worked? And also share some game assets produced.

Jeth Ang: Our advisors include Gabby Dizon (YGG), Do Kwon (Terra), Ryan Wyatt (Polygon Studios) and Piers Kicks (Bitkraft/Delphi) while our investors include a16z, Delphi Digital, YGG, com2us, Hashed, IVC, ++
We currently run farms for Axie, Crabada, Pegaxy, Cyball and Fancy Birds and have over 20 game partners.
We also have 300+ Guild partners who can avail of these assets that we produce.

Altcoin Alerts: Impressive
Some big names here
When are we expecting AI Powered Asset Production & Fully Automated AI Factory features to be launched? Also, please share detailed Roadmap.

Jeth Ang: The most immediate milestone is to do the IDO to distribute the tokens to the market and allow the community to participate in the governance of the DAO as well as take advantage of the numerous utilities that we have for the token. Just to reiterate, we are planning to do our public sale on Copper this April 26 to April 29.
Following that we’re going to continue building the products that we promised including but not limited to analytics dashboards, mass breeding tools, governance platforms, breeder chutes (initial breeder offerings). We expect to roll out the first phase of the tools by Q4 of this year.
We’re also still continuing our efforts in building our extensive network of games and guilds in becoming one of the pillars of the play-and-earn space. We believe that as we expand our network and continually educate people, we’d be able to increase our influence and scope, which will ultimately lead to further adoption. You can take a peek at our full roadmap here: www.whitepaper.breederdao.io/roadmap

Altcoin Alerts: Nice

Segment 2: Twitter Questions

Q1. I read that countdown to $BREED token launch auction is officially underway. How will the BredeerDAO community and users be able to access this great auction?
https://twitter.com/vijayva30795209/status/1515980194716155906
Jeth Ang: We’re doing our Public Sale on Copper beginning April 26 to April 29.
This will be an LBP style auction. More info here:
https://medium.com/@breederDAOcommunity/breed-public-sale-token-launch-auction-tla-on-copper-51483a0197f9
We will release more information as we reach the Public Sale date so make sure to follow our socials:
Twitter | Discord | Other Links

Q2. What are the functions and benefits of BREED token?
https://twitter.com/vicky64812448/status/1515975370880610306
Jeth Ang: We made sure to structure our token utility around the three main holders or users that we expect: 3Gs — 1) Games, 2) Guilds, and 3) General Public. For games, we’ll have so-called production lines (similar to Tokemak Reactors) that will allow holders to vote on which games we should market-make for or provide liquidity to. For guilds, we’ll have some sort of initial breeder offerings that will enable holders (primarily guilds) to get first dibs on initial batches especially for hot games with limited initial production capacity. For the general public, apart from share of yield, we’ll give them access to our tools (e.g. mass breeding) and the amount stake is directly correlated to the number of assets they can produce with our tools.

Q3. BreederDAO is the NFT asset factory. There are standards of On-chain NFTs that are not well designed in terms of use cases and are not entirely useful with DeFi functions, So How is BreederDAO’s NFT design in terms of compatibility with commercial uses and gamified DeFi features?
https://twitter.com/LangTrane/status/1515967121263828997
Jeth Ang: Right now, the assets that we’re doing are limited to blockchain games. So you can think of us as market participants within game economies and we only operate within the mechanics of the game. In the future though, we plan to also tap into these and insert maybe our own designs into games / metaverse metadata so any NFT we design can be incorporated into these other platforms. Although that’s further down the road and we intend to focus on games within the short to medium term as we believe that this is how we’ll be able to onboard more people into the space.

Segment 3: BreederDAO Q/A with Community

Q1. The economics of Play-to-Earn games can be very uncontrollable and I understand that you are working on the supply side in order to balance demand. So, how do you see the outlook for the economics of the upcoming Play-to-Earn games? Will the games really become sustainable?
Jeth Ang: There has been a lot of learnings from previous games and iterations. The whole industry is collaborating towards making in-game economies sustainable. We’ve been noticing upcoming games incorporating innovative ways to increase burning mechanisms.

Q2. BreederDao has Partnered with GoodGameGuilds, As Guilds are Becoming Very Popular, In What way, they are Going to help the Project?
Jeth Ang: We provide them with assets at scale which is cheaper and faster compared to purchasing them from the marketplace.
We also recommend the team build or type of asset based on the meta in order to increase their chances of winning
From time to time we share dealflows and alphas to our guild partners.
We also provide them access to our data dashboard so they can make better game investment decisions.

Q3. As you are going to scale your asset creation on large scale, you don’t think in future the value of your assets or NFT will be not much because of the supply?
Jeth Ang: As you are going to scale your asset creation on large scale, you don’t think in future the value of your assets or NFT will be not much because of the supply?

Q4. Could you tell us a bit about the cost of creating an NFT asset from a specific game in BreederDAO? will it be a fixed price? Or will it depend on the characteristics of the design and the abilities that it will have?
Jeth Ang: We offer either fixed price depending on the asset characteristics you require, or a breeding service wherein we will purchase the startup costs for you and give you the bred assets for a small service fee.

Q5. As we can see, the game world is booming right now, so a lot of games are being launched. So How do you compete with other platforms, what are your advantages and disadvantages that make a big difference? And how do you build a very solid community and dive deeper into the community?
Renz Chong: Hey sir, we’re actually not a game but I’d love to answer what makes us so special.

There are three things that I believe sets us apart from other digital asset manufacturer:

  1. Combination game mastery with heavy data analytics — this allows us to identify builds that deliver the best value to guilds and scholars, anticipate market movements ahead of everyone else, know when to buy cheaper resources and maximize margins with every sale.
  2. Automated tools — Everything above but x times more efficient — dashboard that tells us what’s hot and what’s fast moving, ability to produce assets at scale (e.g. 100 axies in one click versus 3 minutes using axie marketplace), etc..++
  3. Vast Network of VCs, Games and Guilds — VCs help us pretty much establish our position in the market and create tons of value for us by being an extension of the team. Game partners provide early access to gameplay and assets which allow us to study the game ahead of everyone else and create supply in anticipation of the demand. Guild partners are our primary clients ++

In terms of community, we made sure to structure our token utility around the three main holders or users that we expect: 3Gs — 1) Games, 2) Guilds, and 3) General Public. For games, we’ll have so-called production lines (similar to Tokemak Reactors) that will allow holders to vote on which games we should market-make for or provide liquidity to. For guilds, we’ll have some sort of initial breeder offerings that will enable holders (primarily guilds) to get first dibs on initial batches especially for hot games with limited initial production capacity. For the general public, apart from share of yield, we’ll give them access to our tools (e.g. mass breeding) and the amount stake is directly correlated to the number of assets they can produce with our tools.

Q6. Does BreederDAO have an Ambassador program? How will we join your Ambassador program, who can become a BreederDAO Ambassador member?
Jeth Ang: Yes — we have a rolling admissions type of process in our Ambassador program so we are constantly accepting applications. You can learn more about it here: https://medium.com/@breederDAOcommunity/introducing-breederdaos-builder-ambassador-program-c6101d780f7c

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